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This blog is created for the purpose of an in-depth study on Vietnam for the subject: Tourism, Culture and Society
Temasek Polytechinic 2010 Monthly archive
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Books used: Vietnam on the move by Lady Borton Vietnam Today: A Guide to a Nation at a Crossroads by Mark A. Ashwill National Geographic Traveller: Vietnam by James Sullivan |
Wednesday, December 1, 2010
, 10:20 PM
⇨Disneyization of Society
Vietnam's answer to DisneyLand, Dam Sen Park is packed with both children and adult attractions. It consists of not only a land park but water parks as well where aquatic games and activities are offered. The zoo features elephants, which double as amusement rides for tourists. There is also a monorail inside the park, which goes round a central lake from which recreational fishers catch fish for on-site consumption. This is a good example of theming as well as hybrid consumption. Not only can visitors go there for amusement rides, there is also dining in the Stone Park cafe and water puppetry shows to entertain visitors.
This shopping center includes a supermarket encircle by 20 other retail outlets selling name-brand stuff like Hugo Boss, Nokia, Motorola and Longines. There are also shops which sells designer clothes, luggage, and accessories. This is an example of merchandising.
According to TripAdvisor, 11 of out 15 reviews said that they had a great time in the Time Hotel due to the warm and friendly staff there. "You will be greeted by smiling staff whose main objective is to make you comfortable." "From the first time I walked in, I was greeted so warmly. They took amazing care of me and I though I was at home." "The front desk staff is good as well. each time when we go to the lobby for rest or wait for our taxi to come, they will surely offer us some drink during waiting." "Everyone from the front lobby to service were nice and friendly." "The staff is incredibly friendly and helpful, they go beyond their duties to make sure you are having a comfortable stay." Therefore, this is an example of performative labour whereby companies recognise that this will help differentiate themselves from their competitors. Labels: Spot the Disney |